01 ·
Campaign Brief
Filters
Platform
Budget (USD)
Creator Count
Min Followers
Max Followers
Location
02 ·
Strategic Overview
North Star
03 ·
Tactical Recommendations
04 ·
Targeted Subcultures
05 ·
Creative Ways In
06 ·
Program Architecture
07 ·
Recommended Partners
08 ·
Reach & Frequency Projections
%
—
NBD/Poisson model — reach = Ix(λ/(λ+k), n, k) where k = (1−overlap)/overlap, λ = relevant views / audience. Alignment % reflects how much of total campaign viewership reaches each subculture.
09 ·
VPD Projections
Industry average is 5x VPD. Fohr's historical median across all tiers is 5.19x. The target scenario above represents achievable performance based on comparable briefs.
10 ·
The Fohr Edge
11 ·
Open Questions